We've got a lot riding on this. The second in-orbit demonstrator for the Galileo system is to be launched.
We're planning to launch the first advertising-supported Gelileo and GPS hand-held units some time soon. Obviously when you're driving past McDonalds we want to help monetize that, and offer you a free cheese burger. But it goes much further. We'll be pushing out much more aggressive advertising.
Pretend you're driving up the ramp to your local Ramada Inn... your Galileo-enabled cell phone will call you and offer you 10% off the Hilton across the street and a free lambrini and coke will be waiting for you when you arrive. When you answer the call and crash, your Galileo-enabled GoogleGPS will offer you keyword-based pay-per-click body shop adverts. Click on one and they'll be routed directly to the scene of the accident.
We've done location-aware advertising for years but it's been confined to city sized areas in general. It'll be a big growth market for us when we're tracking your children with their ad-supported OLPCs.
Sent from a BA lounge