Sunday, 17 February 2008
Web 2.0 as status symbol
What you neotards don't understand is that web 2.0 is just a status symbol.
In our post-post-neotard world inside the 'gol, we've had our web historians looking back at today and telling us what everyone got wrong. It's really quite simple. Microsoft paid half a billion kong bucks for hotmail (and people still use it), but then everyone figured out email was quite simple so you had many web mail systems.
Where does the innovation go? Shiny logos. Shiny logos, like my 911 Turbo, cost money. They say something. They say "I've got lots of money". Integrated drop-shading and rounded corners cost a lot of dev time, I'm telling you. The more shiny, the more rounded corners, the more effort must have gone in to that website. It says "My website is the most money".
Just look at my dopplr. No look at neotards futuretards and recently assimilated borg drones.
It's just a "who's flying around the world the most" competition. Here's a hint. I win. I'm the most money here. Once again I win the status competition that is Web 2.0.
Social networks? It's all about who has the most and prettiest chicks on the friends list. You can post to my super fun wall all you like, push me right up there, because yet again I'm the most money. I have the most friends. Almost by definition, those who get in early have the most friends so come join the pyramid scheme.
I don't have time to twitter any longer, I'm so money one of my secretaries twitters what party I'm at for me.
Now what's missing here? That's right, the 'gol doesn't do any of this because our public-facing properties are post-web 2.0. Not many of you know that the YouTube acquisition was just a joke that went wrong (no clue how we're going to get rid of it). So if you want to know what the future is going to be like, just watch what we do.
Remember to friend me on my dopplr!
Sent from a BA lounge